Information Mapping® Expands U.S. Life Sciences Team with Appointment of John Katter as Senior Director, Business Development 

Pharma industry veteran joins Information Mapping to help life sciences organizations modernizedocumentation for compliance, cost savings, and AI. 

BOSTON, Mass. – February 10, 2026 – Information Mapping®, the global leader in structured documentation, today announced the appointment of John Katter as Senior Director, Business Development for the Life Sciences industry. The move signals a continued expansion in the U.S. for the company, driven by increasing demand from pharmaceutical and biotech organizations for solutions that improve operational productivity and compliance while unlocking the potential of artificial intelligence.  

Professional background 

Katter brings over two decades of experience in pharmaceutical marketing, digital transformation, and commercial strategy. He has a proven record of guiding life sciences organizations through complex product launches and technology adoption. In previous leadership roles at Publicis,  Valeris, and during his tenure at Bristol-Myers Squibb, Katter has been instrumental in the success of numerous pharmaceutical brands, many achieving blockbuster status. 

His expertise lies in helping cross-functional teams navigate the intricate landscape of  

Bringing in industry expertise 

"We’re excited to welcome John to Information Mapping,” said Veronique Wittebolle, Chief Operating Officer. “As life sciences organizations face increasing pressure to modernize documentation, support AI initiatives, and meet evolving regulatory expectations, John brings deep industry insight and a practical, client-centered approach. He understands the realities our customers face and how structured information can drive meaningful, measurable outcomes.”  

Future-proof organization 

“I’m excited to join a company addressing a fundamental challenge faced by every organization—one that has only been amplified by the rise of AI,” said Katter. “Information Mapping’s combination of proven methodology, software, and expert services transforms content from a cost center into a strategic, future-ready asset. I look forward to helping clients ensure their information is clear for people, accurate for AI systems, and built to scale across global operations.”  

In this role, Katter will focus on expanding strategic partnerships and supporting life sciences teams as they standardize high-impact content across functions—from SOPs and quality documentation to commercial and medical materials. 

To learn more, schedule a demo or request a free software trial, visit informationmapping.com.